Why isn't my image optimized?

Cloudinary automatically optimizes generated JPG and PNG images to reduce size (http://support.cloudinary.com/entries/23493267-Does-Cloudinary-optimize-or-smush-images-)

When uploading an image to Cloudinary, it is stored as is in your account. 

Here's an uploaded image:

http://res.cloudinary.com/demo/image/upload/couple.jpg

http://res.cloudinary.com/demo/image/upload/couple.jpg

The original file's size is ~200KB, therefore clicking its link (http://res.cloudinary.com/demo/image/upload/couple.jpg) will deliver the original as is.

However, Optimization is auto performed by Cloudinary with any transformation.

For example, the following same dimension (100%) transformation creates an optimized ~40KB JPG of the same image instead of ~200KB:
http://res.cloudinary.com/demo/image/upload/w_1.0/couple.jpg

http://res.cloudinary.com/demo/image/upload/w_1.0/couple.jpg


If you choose to, you can apply an incoming transformation for optimizing before storing in the cloud (e.g., using a_exif to automatically rotate the image according to its EXIF data).

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