Can I dynamically change my text color?

You can colorize your text overlay by using the colorize effect alongside with color parameter -( co in URLs). 

For example:

Here's a text overlay with the original text color (blue):
http://res.cloudinary.com/demo/image/upload/w_200/l_text:helv_bd_24_blue:Hello/couple.jpg

Here's how to colorize a text overlay to red by specifying a color's name:
http://res.cloudinary.com/demo/image/upload/w_200/e_colorize,co_red,l_text:helv_bd_24_blue:Hello/couple.jpg

You can Also specify an RGB value:
http://res.cloudinary.com/demo/image/upload/w_200/e_colorize,co_rgb:ff0000,l_text:helv_bd_24_blue:Hello/couple.jpg

 

You can apply the colorize effect on images too. For more information:
http://support.cloudinary.com/entries/25131922-How-can-I-color-an-image-

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