When the JPG image quality isn't specified, the default quality being used is 90 (90%). If the original JPEG quality is less than 90% and no quality is specified, we don't change the JPEG quality.
You can manually set the quality parameter (q in URLs) to the value your require (1-100).
For example, the following sets the JPG quality of the image to 70% of the original image's quality:
http://res.cloudinary.com/demo/image/upload/q_70/sample.jpg
For more information:
http://cloudinary.com/documentation/image_transformations#adjusting_compression_quality
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