There are several ways in which you can have your image darkened using Cloudinary.
Take the following image for example:
http://res.cloudinary.com/demo/image/upload/couple.jpg
You can adjust the opacity of the base image while setting the background to Black (or any other color):
http://res.cloudinary.com/demo/image/upload/b_black,o_20/couple.jpg
Alternatively, you can provide a negative value to the brightness effect as follows:
http://res.cloudinary.com/demo/image/upload/e_brightness:-80/couple.jpg
or the equivalent HSB based effect:
http://res.cloudinary.com/demo/image/upload/e_brightness_hsb:-80/couple.jpg
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