Image and video optimization involves reducing the file size of images and videos while maintaining high-quality visual content. By applying a transformation to your images and videos (e.g. width, height, etc), Cloudinary automatically optimizes these files using the industry's best practices.
This process is essential for websites and mobile applications, as smaller file sizes lead to faster load times and less bandwidth consumption.
For information on how to implement these cost-saving strategies, you can refer to the following Cloudinary documentation:
https://support.cloudinary.com/hc/en-us/articles/202521522-How-can-I-make-my-images-load-faster
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